AI Insights · Timothy · October 2025
Top 5 Casual Games on iOS in New Zealand: Q3 2025
Explore the performance trends of the top 5 casual games on iOS in New Zealand during Q3 2025, with insights into downloads, revenue, and active users.
In the third quarter of 2025, the casual games category on iOS in New Zealand showcased interesting trends, with some apps experiencing significant changes in downloads, revenue, and active users. This data, gathered by Sensor Tower, provides a glimpse into the performance of the top 5 casual games.
Imposter Who? - Word Game from Sokak Technologies Inc. saw a remarkable rise in weekly revenue, starting at $23 and peaking at around $400 by the end of September. Downloads grew from 138 to over 5.1K, while active users increased from 205 to approximately 6.7K, indicating a strong upward trend throughout the quarter.
Subway Surfers by Sybo Games ApS maintained consistent weekly downloads, hovering around 1.7K to 2.3K. Revenue showed a slight increase toward mid-September, reaching $387, while the active user base declined from 26.5K to about 14.1K.
Offline Games - No Wifi Games, published by Moreno Maio, experienced a decline in revenue from $121 to $79. However, downloads increased from 1.3K to 2.5K, with active users rebounding from 11.5K to approximately 18.1K by the end of the quarter.
Royal Kingdom from Dream Games had a stable revenue pattern, averaging around $10K, but downloads decreased significantly from 2.5K to just over 400. Active users followed a downward trend, dropping from 15.1K to 13.9K.
Lastly, Township by Playrix showed a steady revenue performance, peaking at $22K. Downloads remained stable, with a slight increase to over 2.1K, while the active user count fluctuated around 15K.
These insights highlight the dynamic nature of the casual games market in New Zealand. For more detailed data and analysis, visit Sensor Tower.
